Post by nadinenadine on Mar 9, 2024 1:54:14 GMT -5
Customer Engagement , when it proves effective, is also the litmus test that what has been done by the company to relate to the user is valid, useful for optimizing the purchasing path and even improving Brand Reputation . Something that proves essential to take care of in a wide-ranging marketing approach and with a view to target loyalty : decidedly greater with this type of approach, in the face of a significant reduction in the abandonment rate . These factors have become increasingly important within both the B2C and B2B sectors. This is because with digitalisation not only have people's habits and ways of interacting changed but also their expectations . Receiving promotional messages is something we are all getting more and more used to: a real bombardment of content, which has increased exponentially. It becomes essential for companies to move from the perspective of a humanized relationship and no longer set up with the company as an "object of desire" and the consumer in an "inferior" pyramidal position: there to watch and desire.
To be attractive in the eyes of customers, the brand necessarily finds itself having to use an innovative approach , in which the relationship takes place on multiple levels, with a view to a relationship that uses increasingly human methods and with a different managerial and communication asset. And a methodology like Customer Engagement helps to do this very well. How Customer Engagement works The Loan Phone Number List concept of engagement is one of the most complex in marketing as well as one of the most current. But how does user involvement happen, what types of relationships occur in the brand-consumer bond? Interactions can be at three levels , where one does not exclude the other: Cognitive. The customer finds himself entering the dimension of the brand, immersing himself in 360°. Actions based on this aspect involve a creative and problem solving approach. The part stimulated the most is the rational one.
Emotional. An engagement that occurs on an emotional level and is therefore very powerful: establishing emotional bonds, creating affection in the customer, means being able to strongly influence their purchases. The person comes to trust deeply, to rely. Behavioral. In this case the focus is the action. The brand acts here and now , influencing the user's routine and even directing it. At whatever level Customer Engagement is based, and we reiterate that one does not exclude the other, the relationships are intimate, intense, with particular and well-defined metrics , where nothing is left to chance. According to various research, 60 to 80% of consumers have changed brands due to factors related to engagement. A very high percentage, especially if we consider that the change was made not for reasons of dissatisfaction but for other reasons. Linked, in fact, to factors other than the simple product and service.
To be attractive in the eyes of customers, the brand necessarily finds itself having to use an innovative approach , in which the relationship takes place on multiple levels, with a view to a relationship that uses increasingly human methods and with a different managerial and communication asset. And a methodology like Customer Engagement helps to do this very well. How Customer Engagement works The Loan Phone Number List concept of engagement is one of the most complex in marketing as well as one of the most current. But how does user involvement happen, what types of relationships occur in the brand-consumer bond? Interactions can be at three levels , where one does not exclude the other: Cognitive. The customer finds himself entering the dimension of the brand, immersing himself in 360°. Actions based on this aspect involve a creative and problem solving approach. The part stimulated the most is the rational one.
Emotional. An engagement that occurs on an emotional level and is therefore very powerful: establishing emotional bonds, creating affection in the customer, means being able to strongly influence their purchases. The person comes to trust deeply, to rely. Behavioral. In this case the focus is the action. The brand acts here and now , influencing the user's routine and even directing it. At whatever level Customer Engagement is based, and we reiterate that one does not exclude the other, the relationships are intimate, intense, with particular and well-defined metrics , where nothing is left to chance. According to various research, 60 to 80% of consumers have changed brands due to factors related to engagement. A very high percentage, especially if we consider that the change was made not for reasons of dissatisfaction but for other reasons. Linked, in fact, to factors other than the simple product and service.